Pietro Percoco was born in 1987. He grew up in Italy (Bari) but spent a lot of time in Venezuela during his childhood. In 2010 he shoots a photograph of a lightning from a bridge, after spending hours seeking the shot. That same photo goes on to win over recognition from the likes of National Geographic, also being published on the popular magazine’s website. At which point he finds the impetus to dig further into the vast universe of photography. A visceral reverence to the books of primarily Stephen Shore, William Eggleston and Andrew Miksys has allowed Percoco to break through the so often undermining social barriers of Southern Italy and create an existential perspective that focuses on extracting the magic in the nuances of his everyday. This is visible to a loyal sect of admirers of his photography through his digital profiles, which also includes the so often deified Mr. Shore himself. Enjoy @therainbow_is_underestimated amazing takeover on @labelchambrenoire and www.facebook.com/labelchambrenoire or www.lachambrenoire.tv/.